Archive for June, 2012

theMonster Draft 2 Delivered

Posted in Maxwell Huxley, Michael Conn, Self-publishing, Young Adult on June 29, 2012 by Maxwell Huxley

Draft 2 of my next book, a non-Maxwell book, delivered to my advanced readers. Now I can focus on the next Maxwell book.


Cover Design Concepts

Posted in Self-publishing, Young Adult with tags , on June 19, 2012 by Maxwell Huxley

I’m working toward releasing a paperback version of Maxwell Huxley’s Demon. Here are two design choices, what do you think?

Original Design

Alternate Concept



Posted in Self-publishing, Young Adult with tags , on June 18, 2012 by Maxwell Huxley

A week has past since the weekendOfMadness. Quite a few people have asked me how things are going since the sale. Here it is in my usual verbose manner (spreadsheet presentation with column headers “Day of the week”, “Units Sold”, “Michael’s Reaction”).

Mon – 0 – Sad, “I guess it’s all over”
Tue – 1 – Woooohoooo! – “It’s gonna be a New York Times bestseller”
Wed – 6 – “Outstanding . . . 6 is more than 1”
Thu – 7 – “I rock!”
Fri – 6 – “Hmmm”
Sat – 4 – “A Bell curve is not the graph shape I was aiming for . . . dammit!”

Note: Saturday night I had bookmarks and a blurb about the book inserted into the program of a local ballet performance with about 500 attendees.

Sun – 1 – “I guess ballet people don’t read YA, who knew.”
Mon – 0 – Sad, “I guess it’s all over”, I suck.

Related stuff comment: If you’ve read the book, the best thing you can do to help me is write a review and post it on

Unrelated stuff comment: I’m working on draft 2 of my next book (working Title: theMonster). NOT a kids book.


Maxwell’s Bookmark

Posted in Uncategorized with tags , on June 14, 2012 by Maxwell Huxley

I’ve been working on some print advertising materials. This 2-sided bookmark is going to be inserted into the program of a my daughters’ ballet performance this Saturday.

Alley Bookmark (front)

Alley Bookmark (back)


The Free eBook Weekend

Posted in Self-publishing, Young Adult with tags , on June 11, 2012 by Maxwell Huxley

My eBook promotion story.

Based on a recommendation I read in this Globe and Mail article, I decided to offer Maxwell Huxley’s Demon for free for a limited time on Amazon.

Before the free offer, I had sold 10 copies of my book and honestly I was happy with that. Two days before the sale I advertised the free offer. I posted it on facebook and enlisted family and friends to share my post. I tweeted about it and actively asked friends I know with a lot of followers to retweet the sale. I submitted the promotion dates to Ereader News Today (ENT) and Pixel of Ink. ENT listed my book!

The day before the sale my thought was, I’m afraid I’ll list it for free and no one will download it.

Early Friday morning (the first day of the sale), I couldn’t sleep with worry over the sale. I got up  and immediately logged into my Amazon portal.


OMG! OMG! OMG! I had just tripled my units downloaded.

I felt nervous. Why am I nervous? 21 people! I might not know some of them. I refreshed the portal page.


After a minute, ten more people had my book. I posted this number on facebook. Friends and family started commenting on my post, but before they were done commenting I had 41 units.

I made coffee.


This was freaking me out. I woke my wife.

At this point I thought maybe 300. I could imagine 300 people downloading it. Maybe by the end of this sale, 300 people could have my book. Compared to 10, this seemed huge.

Sometime around 11AM, ENT listed my book as available for free download.


By now every time I refreshed the Amazon portal another 5-10 downloads. My daughter said, “Something is wrong with your computer.”

At 2:30 that afternoon my book hit the #18 spot in the bestselling children’s action adventure category.


It was 6PM and more than 1000 people had downloaded my book. I don’t know 1000 people. Now I felt weird. Suddenly this felt like a lot of people. A lot of strangers who might judge my work and me.

Look who I am beside:


At about 9PM Friday night, my book went to #1 on the action adventure list. It reached #8 in the children’s book list and #74 overall on Kindle that day. By the time I went to bed it had 2000 downloads.

Mid Saturday, after an excited phone call from my sister, we decided to extend the sale by one more day. I advertised and spent the rest of the day mesmerized by refreshing the Amazon portal.


I went to bed.

On Sunday I managed to not spend quite so much time watching the numbers. We had friends over for dinner. The day was a little calmer.

By the end of the sale: 3 people from France, 13 people from Germany, 71 from the UK, and 5,723 people from North America had downloaded my book.





Another Listing for Maxwell

Posted in Uncategorized on June 10, 2012 by Maxwell Huxley

Maxwell got listed on: pinterest


Free Maxwell Promotion Extended One More Day

Posted in Uncategorized on June 9, 2012 by Maxwell Huxley

Thanks to everyone who has already downloaded Maxwell Huxley’s Demon. Due to an overwhelming response, I am extending the free download of by one day. The free download will be available on Sunday too.

If you get a chance, please post a review of the novel on amazon.

Thanks for all the support.


Maxwell Listed on ENT

Posted in Uncategorized on June 8, 2012 by Maxwell Huxley

Maxwell Huxley’s Demon was listed today on ENT (Ereader News Today). A big thank you goes out to the people at ENT.

Maxwell Huxley’s Demon is free to download June 8th and 9th here.


June 8th and 9th Free Download of Maxwell Huxley’s Demon

Posted in Uncategorized on June 6, 2012 by Maxwell Huxley

Maxwell Huxley’s Demon will be free to download this Friday and Saturday. (June 8th and 9th)

It might not be free again, so grab it while you can.

If you don’t have a kindle, don’t worry. You can download a free kindle reading app for pc or mac devices.

You still get it at the usual place right here.

Maxwell Sticker


Maxwell Logo and Sticker Design

Posted in Uncategorized on June 6, 2012 by Maxwell Huxley

Working on a logo and sticker for Maxwell Huxley, what do you think?

Maxwell Sticker

Buy Maxwell at Amazon